On Monday, April 4th, I was invited to present to the marketing MBA class at Villanova University’s School of Business. The presentation entitled “Social Media and Marketing” included the following topics:
- Defining Social Media
- The Structure of Social Media
- The State of Social Media
- Why Social Media is Important for Marketing
- Strategic Planning
- Social Media for Marketers (Monitor, Manage Measure)
- Where are we Going?
If you would like to see my presentation or would like me to present to your organization, please don’t hesitate to contact me through any of the channels listed here.
Following my presentation, Professor Dr. Ralf Terlutter, Vice Dean of the School of Management and Economics at the University of Klagenfurt in Austria, gave an enlightening presentation about advertising in Europe. Dr. Terlutter’s presentation included an analysis of various, long running print campaigns and an analysis demonstrating how the advertisements both succeeded and failed.
After their presentations, Dr. Aronte Bennett, Ph.D. of Villanova’s Department of Marketing and Business Law presented both Dr. Terlutter and myself with plaques commemorating our presentations to the class.