Category Archives: Facebook

URGENT Message to Facebook Users

FoteFacebook is changing their Data Use Policy and Statement of Rights and Responsibilities. These changes will directly impact your use of Facebook and what happens to your content. While Facebook is offering users the opportunity to vote on the outcome, they are also requiring more than 30% of their active user-base to vote for that vote to be binding. If turnout is less than 30%, the vote will be “advisory.”

This means that over 300,000,000(!) people must cast a vote for the changes to be binding.

Additionally; YOU ONLY HAVE 5 DAYS TO VOTE! (As of 12/5/12. Voting will end on December 10 at 12:00PM (PST) / December 10 at 8:00PM  (GMT).).

300,000,000 people in 5 Days!!!

IMPORTANT NOTE: 

I have serious reservations about this process and find it significantly flawed. Reaching the required 300,000,000 votes in 5 days (and making sure people understand what they’re voting for) is not realistic and probably not possible. After all, two years of nearly continuous campaigning resulted in less than half that number voting in the U.S. Presidential Election and what was/is at stake in that election absolutely dwarfs what you’re voting for on Facebook.

However…

I absolutely encourage you to understand the issues (see links below) AND VOTE!

Why?

While I do not believe that Facebook will honor the results (Facebook has a long history of deceiving their users and there is no reason to believe that this will change), I could be wrong (and hope I am).

So, please click on the links below. Learn about the issues, AND VOTE!

And Good Luck to us all (PLEASE Share).

LINKS:

https://www.facebook.com/notes/facebook-site-governance/responding-to-your-feedback/10152321231735301 (Be sure to click on “Explanation of Changes” so you understand what Facebook claims to be up to.)

VOTE HERE: https://apps.facebook.com/fbsitegovernance

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Filed under Facebook, Social Media

Will Facebook become FaceBank?

In our Addicted to Social Media podcast #44, I mentioned that Facebook could become FaceBank. In this post I go into more detail on a fascinating possibility.

Last week, it was announced that Goldman Sachs will invest $450 million in Facebook in addition to helping the company raise an additional $1.5 billion. This is a massive amount of money that will allow Facebook to do practically anything it wants (as if it couldn’t already). But while the pundits debate what Facebook will do with that money and whether or not it should, will or won’t go public, Facebook could become even more massive and powerful, ultimately evolving into FaceBank.

Could Facebook become FaceBank?

Facebook would certainly need much more than the few billions it’s raising in order to transform itself into a bank. However, if Mark Zuckerberg can successfully compete against companies such as Google (something he’s clearly positioning Facebook to do in both search and advertising) then Facebook would be able to generate the billions in additional revenue per quarter that it would need to back transactions from its 500+ million members.

Indeed, Facebook already has much of the critical infrastructure it needs in order to enable such transactions. Aside from the robust server infrastructure Facebook uses just to run the site, it has Credits, its virtual currency product, and Facebook social plugins such as the Like Button, Like Box and Login Button that are currently being used by at least 2 million websites. With these components already in place, Facebook is very close to being able to offer its users the ability to purchase products and conduct other financial transactions amongst each other using Facebook as the intermediary.

Would Facebook become FaceBank?

Of course, to do this Facebook would have to open itself up to an incredible degree of scrutiny, perhaps in many countries. This is something that Facebook will have to do anyway if it is going to go public, but this is also something that Zuckerberg doesn’t seem interested in doing.

However, in a FaceBank world, Facebook’s current $50 Billion valuation would merely be a drop in the bucket. If Zuckerberg and company could transform Facebook into a FaceBank, it wouldn’t be hard to imagine Facebook surpassing Apple’s $300 Billion valuation, especially if Zuckerberg achieves his goal of having 1 billion members. If this were to happen, in our bubble-based global economy, could a trillion-dollar valuation be far behind? And what would a company that commands such wealth and that knows so much about a significant percentage of the world’s population’s interests, likes and desires ultimately do then?

Let me know what you think in the comments.

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Filed under Addicted to Social Media, Facebook, Internet Trends, Social Media

The Dangers of Facebook’s New Ad Display URLS

Inside Facebook and All Facebook are both reporting that Facebook is planning on introducing a new tool to their advertising platform to help protect users and increase transparency. Unfortunately, this new tool could actually have the exact opposite effect by making Facebook ads even more dangerous to click on.

What it Does

Image Source: Inside Facebook

The change is actually very simple. If an ad directs you to a destination outside Facebook, it will display the ad’s destination URL by placing that URL in a prominent location just below the headline and above the ad’s image (see picture). The idea is that you will now know exactly where you will be sent if you click on that ad. It’s a new layer of protection, right?

Wrong!

What’s the Risk?

The risk is that it’s ridiculously easy to dupe the user. How? Because while you may indeed be sent to the URL being displayed, Facebook has not indicated that they are doing anything to validate that the destination itself is safe.

But how could the destination not be safe if Facebook is showing me where I’m going?

Here are two likely scenarios that someone with malicious intent could set up in minutes. In both scenarios, you see an ad on Facebook with the URL http://www.ThisSiteIsSafe.com. You click on it. This is what could happen:

1)      The site you arrive at injects malware into your computer or does other evil things.

2)      The site you arrive at immediately redirects you to yet another website that could inject malware into your computer or do other evil things.

Certainly Facebook could, and should, add some sort of ongoing validation service to investigate these destinations. I say ongoing because it would be simple for the “advertiser” to set up a benign site that could revert into a malicious site as soon as validation is completed.

While I applaud Facebook for their attempt to protect users, they certainly have not thought things through. Until then, Clickers Beware!

What do you think? Let me know in the Comments.

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Filed under Facebook, Marketing, Social Media