Category Archives: Internet Trends

Create and Deploy Your Own QR Codes

Scan (or click) on this Code to Register

You’ve heard about them. You’ve seen them around. They’re popping up everywhere. QR Codes are the latest rage, but what are they? How do you create them? How do you use them? What are they good for? Join me on Thursday, November 10, 2011 (12:00 – 1:30 PM) at the law firm of Caesar, Rivise, Bernstein, Cohen & Pokotilow, Ltd. (1635 Market Street, 7 Penn Center, 11th Floor, Philadelphia) and you’ll learn everything you need to know about QR Codes, including:

  • What are QR Codes?
  • History of QR Codes
  • QR Anatomy
  • Types of QR Codes
  • How to Make a QR Code
  • How to Read a QR Code
  • How to Use QR Codes
  • Measuring Success
  • Examples & Best Practices
  • How NOT to use
  • Security Risks
  • The Future

So, come join me. It’ll be a great time.

Click here to register (or scan the QR Code in this post).

See you there!

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Filed under Internet Trends, Marketing, QR Codes, Social Media, Speaking, Training, Viral Marketing

Interview with Zombie Author Jonathan Maberry

I’ve been doing a lot of fiction writing recently; more than I’ve done in quite a few years. One of the things that’s inspired me, and which I’ve found fascinating, is how  social media, tablets, e-readers and e-books are changing the publishing landscape. As a result, I’ve started interviewing authors to learn about how they use social media to build their audience and propel their careers. The links below will take you to two posts that together are the first in a series of interviews I will be posting about authors and social media.

In this post, I interviewed Jonathan Maberry, author of such zombie brain-feasts as Patient Zero, Rot & Ruin, Dust & Decay, Dead of Night and Wanted Undead or Alive. Note that there are two versions. Tweeting with Zombies is a short version that focuses on Twitter and was posted to twitip.com. The longer, extended post, Of Zombies & Social Media, is on Addicted to Social Media.

Enjoy!

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Filed under Addicted to Social Media, Internet Trends, Interviews, Social Media, Twitip.com, Twitter

Will Facebook become FaceBank?

In our Addicted to Social Media podcast #44, I mentioned that Facebook could become FaceBank. In this post I go into more detail on a fascinating possibility.

Last week, it was announced that Goldman Sachs will invest $450 million in Facebook in addition to helping the company raise an additional $1.5 billion. This is a massive amount of money that will allow Facebook to do practically anything it wants (as if it couldn’t already). But while the pundits debate what Facebook will do with that money and whether or not it should, will or won’t go public, Facebook could become even more massive and powerful, ultimately evolving into FaceBank.

Could Facebook become FaceBank?

Facebook would certainly need much more than the few billions it’s raising in order to transform itself into a bank. However, if Mark Zuckerberg can successfully compete against companies such as Google (something he’s clearly positioning Facebook to do in both search and advertising) then Facebook would be able to generate the billions in additional revenue per quarter that it would need to back transactions from its 500+ million members.

Indeed, Facebook already has much of the critical infrastructure it needs in order to enable such transactions. Aside from the robust server infrastructure Facebook uses just to run the site, it has Credits, its virtual currency product, and Facebook social plugins such as the Like Button, Like Box and Login Button that are currently being used by at least 2 million websites. With these components already in place, Facebook is very close to being able to offer its users the ability to purchase products and conduct other financial transactions amongst each other using Facebook as the intermediary.

Would Facebook become FaceBank?

Of course, to do this Facebook would have to open itself up to an incredible degree of scrutiny, perhaps in many countries. This is something that Facebook will have to do anyway if it is going to go public, but this is also something that Zuckerberg doesn’t seem interested in doing.

However, in a FaceBank world, Facebook’s current $50 Billion valuation would merely be a drop in the bucket. If Zuckerberg and company could transform Facebook into a FaceBank, it wouldn’t be hard to imagine Facebook surpassing Apple’s $300 Billion valuation, especially if Zuckerberg achieves his goal of having 1 billion members. If this were to happen, in our bubble-based global economy, could a trillion-dollar valuation be far behind? And what would a company that commands such wealth and that knows so much about a significant percentage of the world’s population’s interests, likes and desires ultimately do then?

Let me know what you think in the comments.

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Filed under Addicted to Social Media, Facebook, Internet Trends, Social Media

Being Busy is Good

Well, I’ve been busy lately with several new blog posts (with more coming) and podcasts. Check them out at the links below, and enjoy.

Addicted to Social Media
A2SM Podcast #11: Jumping the Shark
A2SM Podcast #10: Interview: Loic Le Meur, Founder of Seesmic, gives us some Exclusive News!
Post: 4 Simple Reasons Why Twitter’s @Anywhere is Going @Nowhere

TwiTip.com
Guest Post: 10 Features I want to see in TweetDeck (Don’t miss TweetDeck’s Community Manager’s comments (see Comments 7 and 8).

NealWiser.com (See Below)
9 More Features I want to see in TweetDeck (a continuation of my Twitip post above – I had a lot to say)

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Filed under Addicted to Social Media, Guest Posts, Internet Trends, Podcast, Social Media, Twitip.com, Twitter

A2SM Podcast 6 Now Live, “Privacy? What Privacy?”

Hi friends, Podcast number 6 is now live on AddictedtoSocialMedia.com. In this podcast:
-I presented at NSA Social Media Lab.
-Facebook’s so-called “Privacy Changes.”
-Google’s Real-Time Search.
-Our Picks of the Week.

You can find it here: http://a2sm.com/a2sm-podcast-6-privacy-what-privacy/

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Filed under Addicted to Social Media, Internet Trends, Social Media, Speaking

Check Out “Follow Friday; Too Much of a Good Thing?” on Twitip.com

My latest Twitip post just went live!

If you’re on Twitter, then you probably know about #followfriday. Are you a fan, or is it getting annoying? Read my Twitip.com post “Follow Friday; Too Much of a Good Thing?” Please RT, and of course leave a comment (I love to hear from you).

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Filed under Internet Trends, Social Media, Twitip.com, Twitter

Read my Latest Guest Post, “Twitter Fatigue” on Twitip.com

I am pleased to announce that my latest Twitip.com Guest Post is live. Read, “Twitter Fatigue: Rumors of Twitter’s Demise May Not Be Greatly Exaggerated

Summary: Over the past year, predicting Twitter’s demise due to a lack of business plan has been the topic de jour in the blogosphere. However, it’s recently become clear that Twitter faces a more immediate threat; its own success.

Looking forward to your comments, either here on on Twitip.

Also, I’ll be on Air America Radio’s “Doing Time w/ Ron Kuby” again today (March 31) at 3:45 PM EST discussing Twitter Celebrity Impostors & Ghost Tweeters.

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Filed under Internet Trends, Media Appearances, Social Media, Twitter