Category Archives: Training

Create & Deploy Your Own QR Codes (Updated)

The Class

On November 10, 2011, I had the pleasure of presenting “Create & Deploy Your Own QR Codes” to a small class for the Center City Proprietor’s Association in Philadelphia. It was a really fun giving this presentation. If you’d like to see it, can download it from Slideshare.com (for some reason, embedding isn’t working – sorry about that).

I may repeat this class in a few weeks as a webinar. Please let me know if you’re interested by commenting on this post.

Also, I added a QR Code Campaign Worksheet at the end of the presentation which should help you organize you campaigns when using QR Codes. If you have any questions about QR Codes, the presentation or the services I offer, please don’t hesitate to contact me.

Thanks to the CCPA, Audrey Julienne and the attendees.

Enjoy!

 

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Filed under Marketing, QR Codes, Social Media, Speaking, Training, Viral Marketing

Create and Deploy Your Own QR Codes

Scan (or click) on this Code to Register

You’ve heard about them. You’ve seen them around. They’re popping up everywhere. QR Codes are the latest rage, but what are they? How do you create them? How do you use them? What are they good for? Join me on Thursday, November 10, 2011 (12:00 – 1:30 PM) at the law firm of Caesar, Rivise, Bernstein, Cohen & Pokotilow, Ltd. (1635 Market Street, 7 Penn Center, 11th Floor, Philadelphia) and you’ll learn everything you need to know about QR Codes, including:

  • What are QR Codes?
  • History of QR Codes
  • QR Anatomy
  • Types of QR Codes
  • How to Make a QR Code
  • How to Read a QR Code
  • How to Use QR Codes
  • Measuring Success
  • Examples & Best Practices
  • How NOT to use
  • Security Risks
  • The Future

So, come join me. It’ll be a great time.

Click here to register (or scan the QR Code in this post).

See you there!

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Filed under Internet Trends, Marketing, QR Codes, Social Media, Speaking, Training, Viral Marketing

My Presentation to Villanova University’s MBA Class

Neal Wiser Presenting to Villanova MBA Class

On Monday, April 4th, I was invited to present to the marketing MBA class at Villanova University’s School of Business. The presentation entitled “Social Media and Marketing” included the following topics:

  • Defining Social Media
  • The Structure of Social Media
  • The State of Social Media
  • Why Social Media is Important for Marketing
  • Strategic Planning
  • Social Media for Marketers (Monitor, Manage Measure)
  • Where are we Going?

If you would like to see my presentation or would like me to present to your organization, please don’t hesitate to contact me through any of the channels listed here.

Following my presentation, Professor Dr. Ralf Terlutter, Vice Dean of the School of Management and Economics at the University of Klagenfurt in Austria, gave an enlightening presentation about advertising in Europe. Dr. Terlutter’s presentation included an analysis of various, long running print campaigns and an analysis demonstrating how the advertisements both succeeded and failed.

After their presentations, Dr. Aronte Bennett, Ph.D. of Villanova’s Department of Marketing and Business Law presented both Dr. Terlutter and myself with plaques commemorating our presentations to the class.

Professor Dr. Ralf Terlutter, Dr. Aronte Bennett, ODM’s Neal Wiser and Villanova Alumni Carmine Berardi

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Filed under Honors, Speaking, Training

Social Media Training Available (don’t wait!)

Does Social Media leave your confused? Can’t tell the difference between Facebook, LinkedIn, Twitter and Google? Need to strengthen your social media skills? Want to use Social Media in marketing your business?  Learn it all with Audrey Julienne of RDEMarketing, Rick Simmons of Dinkum Interactive and yours truly in the new LIVE computer lab at Peirce College on Wednesday, April 28 2010, 8:00 AM to 4:00 PM for a special full day training program.

Click here to register. Sponsored by the Center City Proprietors Association.

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Filed under Social Media, Training, Twitter